Google search campaigns
We run ads for the searches people type when they need you now, like furnace repair near me or roof leak repair in Eugene. Google describes search campaigns as text ads that reach people while they're searching.
Founder-run Google Ads management in Springfield, OR
Google Ads that bring calls. And Local Services Ads.
We set up and run Google Ads and Local Services Ads for service businesses across Springfield, Eugene and Lane County. You own the ad account, we track calls and forms, and each month you get a plain report on the calls and leads your ads brought in.
- AI answers
- AI search
- 65
- times a client showed up in Google's AI answers in a month, up from 39
- Google Maps views
- Google Maps
- +67%
- more people found a client on Google Maps in a single month
- Website enquiries
- Website
- +24%
- more enquiries through a client's website in one month
- Phone numbers fixed
- Listings
- 1,216
- wrong phone numbers fixed across the web, so calls reach the right line
Sep 16 to Oct 16, 2026
Google Ads and Local Services Ads management for local businesses
Google Ads and Local Services Ads management for roofers, HVAC companies, plumbers, electricians, auto repair shops, landscapers, cleaning companies, painters, remodelers, pest control companies, law firms and clinics in Springfield, Eugene and across Lane County, Oregon.
Why most Google Ads budgets leak
Why do local Google Ads budgets leak?
Local Google Ads budgets leak in three places. Money goes out and clicks come in, but nobody can say which clicks turned into a job.
Three places the money goes
Shown for the wrong searches
Loose keywords and no negative keywords pay for searches for jobs you don't do and towns you don't serve. Google says negative keywords let you exclude search terms from your campaigns.
Clicks land on the wrong page
The ad promises one job and the page talks about everything, so the visitor leaves. Google names landing page experience as one of the three parts of Quality Score.
Nobody can say what it brought in
Without call and form tracking you see clicks and spend, never the jobs. Google defines a conversion as "a specific customer activity that is valuable to your business."
We fix all three before anything grows
Tight keywords, negative keywords, a page that matches every ad, call and form tracking and a monthly report on the calls and leads it brings in.
What's included
What does our Google Ads management include?
Our Google Ads management includes seven things, from setup to the monthly report. You always know what's running and why, and you decide the ad budget before anything goes live.
Keywords and negative keywords
We pick the searches worth paying for and block the ones that waste money, like jobs you don't do or towns you don't serve. Google says negative keywords don't match close variants, so we add the plurals and other wordings ourselves.
A page that matches every ad
Each ad points to a page about that exact service, with your number near the top. Google names landing page experience as one of the three parts of Quality Score, a diagnostic that compares your ad quality with other advertisers.
Website design and development for Springfield and Eugene businessesCall and form tracking
We set up call and form tracking so the report shows calls and leads, not just clicks. Google counts calls from the ad, calls to the number on your website and taps on your number on a mobile site as call conversions.
One monthly report on calls and leads
Each month's report shows the calls and leads your Google Ads brought in and what we're changing next, written in plain English for a business owner, not an ad specialist.
An ad account you own
You own the Google Ads account and pay the ad spend straight to Google. We show the ad budget separately from our fee.
Local Services Ads management
We set up and manage Google's pay-per-lead ads, which show at the top of the search page, next to your search campaigns. The next section covers what Local Services Ads management includes.
Thinking about Google Ads?
On a free consultation we talk through your services and towns and suggest where a first budget would work hardest.
Local Services Ads management
What does Local Services Ads management cover?
Our Local Services Ads management sets up and runs Google's pay-per-lead ads for verified local service businesses, shown at the top of Google Search in the areas you choose. We manage them next to your search campaigns.
You pay per lead
You're charged when a customer contacts your business through the ad. Google describes Local Services Ads as pay-per-lead listings for verified local service providers.
Google Local Services AdsScreening and the Google Verified badge
New advertisers go through Google's screening and verification, and verified businesses show the Google Verified badge on their ad profile. Google says the badge does not affect ad ranking.
Shown at the top in the areas you choose
The ads appear at the top of Google Search results in the service areas you pick.
You pay for valid leads
Leads Google judges invalid or low quality are not charged. Outside health care they may also be credited, and Google assesses lead quality over 30 days.
The 2026 move into Performance Max
From August 2026, Google is moving Local Services Ads into Performance Max campaigns with pay-per-lead goals. It starts with select US home and storefront service advertisers such as plumbing, HVAC, electrical and roofing. Service-area businesses without storefronts follow later in 2026, the rest move in 2027, and manual maximum cost-per-lead bidding goes away.
Leads that get answered
A pay-per-lead ad only pays off when someone picks up. In a Valve+Meter test of 466 home services companies, 40% did not respond to a test lead. Our AI automation service sends a missed-call text back, so a caller gets a reply when you can't pick up.
Is your trade eligible?
Local Services Ads cover set service categories, and not every business qualifies. On a free consultation we check whether yours does.
Google Ads or Meta ads
Google Ads or Facebook ads, which one fits your business?
They do different jobs. Google Ads shows up when someone types what they need. Facebook and Instagram ads put your work in front of people nearby before they start looking.
Google Ads
Search campaigns and Local Services Ads
- How people find you
They search for something like "emergency plumber near me" and your ad shows above the results.
- When it works best
When people already know they need you and want someone today.
- What the ad looks like
A short text ad with your headline, your town and a call button.
- A good fit for
Repair and emergency work, like a burst pipe, no heat or a broken AC.
- What we track
Calls from the ad and the site, plus form leads.
Facebook and Instagram ads
Meta ads in feeds and stories
- How people find you
Your ad appears in their Facebook or Instagram feed while they scroll.
- When it works best
When the job is planned, seasonal or easy to show in a photo.
- What the ad looks like
A photo or short video of your real work with a line of copy.
- A good fit for
Visual and seasonal jobs, like landscaping, roofing, detailing and cleaning.
- What we track
Form leads and calls from the people the ad reached.
Not sure which to start with? On a free consultation we'll look at your trade, your towns and your budget and tell you.
Book a free consultationBusinesses we serve
How do Google Ads fit each trade in Lane County?
Every trade buys Google Ads clicks at a different price. Google Keyword Planner estimates for Eugene and Springfield, November 2026, put the top-of-page bid for roofer searches at $33.47 to $136.13 and for auto repair at $2.96 to $9.90, which is what advertisers paid for the top spot, not a price anyone pays.
- RoofersSearch ads ready the week a storm hits.
- HVAC companiesBudgets that follow the weather, plus Local Services Ads.
- PlumbersCall ads and Local Services Ads for emergency searches.
- ElectriciansSearch ads for panel and EV charger jobs.
- Auto repair shopsAds for drivers searching for a shop nearby.
- LandscapersSearch ads for yard work in the months people book it.
- Cleaning companiesSearch ads for move out and deep cleans.
- Painters and remodelersSearch ads for painting and remodel quotes in your towns.
How we work
How does Google Ads management run from the first call to the monthly report?
Google Ads management runs in four steps. We look at what's running now, agree a plan in writing, then build campaigns around the calls and leads you want.
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Free consultation and Google Ads review
We look at any campaigns you run now, the searches and towns they reach, the pages they send people to and whether calls are being counted.
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Written proposal
We send a free, detailed written proposal with the campaigns, the exact scope and price, and the ad budget we suggest, shown separately from our fee, before anything goes live.
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Setup and launch
We aim campaigns at the Lane County towns you serve, write ads for each service, point each ad at a page that matches it and set up call and form tracking.
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Search term checks and the monthly report
We check the search terms your ads showed for, add negative keywords and send a monthly report on the calls and leads they brought in and what we're changing.
Why us for Google Ads
Why do local owners run their Google Ads with us?
Local owners run their Google Ads with us because ads are worth paying for only when you can see what they bring in. We build campaigns around the jobs you want and explain each change without the PPC jargon.
Treston
TraytonTreston and Trayton answer your calls, and Muhammad Shahid, our Marketing Team Lead, works on the Google Ads side.
Treston and Trayton Ducker, co-founders
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Calls and leads in every report
We set up call and form tracking, and each monthly report shows the calls and form leads your Google Ads brought in.
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Negative keywords for jobs you don't do
We block searches for jobs you don't do and towns you don't serve.
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Targeting drawn around your area
Campaigns aim at the Lane County towns you serve and skip the ones you don't.
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Your account and your ad spend
You own the Google Ads account, pay Google directly and see our fee apart from the ad budget.
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You talk to the owners
Treston and Trayton pick up the phone.
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Every change explained in plain English
We tell you what we changed and why.
The people running your Google Ads
Who builds and watches your Google Ads
Muhammad Shahid, our Marketing Team Lead, works on Google Ads, and Treston and Trayton answer your calls.
Trayton Ducker · Co-founder
Co-founded Ducker Creative with his brother Treston. He worked at a local repair shop, so he knows the trades from the inside.
Treston Ducker · Co-founder
Co-founded Ducker Creative and still runs a local business himself, so the advice comes from someone who signs the same checks you do.
Muhammad Shahid · Marketing Team Lead
Leads local SEO, Google Ads and the AI systems that keep campaigns measured and follow-ups running.
Sadia · Local SEO Manager
Manages our SEO work for local businesses, from Google Business Profiles and listings to the service pages that help you show up on Google and in AI answers.
Client reviews
Owners on how we plan and build
Owners describe a plan first, then careful work. That's how we treat every dollar of your Google Ads budget.
Founder-run
The owners answer your calls.
Great at both strategy and implementation. Ducker Creative worked with us to define the big picture, then took full ownership of building it.
An extension of our team. They guided us from the very first concept right through to launch. They did not just execute a plan, they built a partnership that kept us on track at every stage.
A true partner from vision to reality. They were great collaborators on the big-picture strategy and looked after every detail of the build.
Areas we serve
Google Ads for Springfield, Eugene and Lane County
Every campaign is drawn around your real service area, so ad money goes to the towns you can reach. We plan it all from our office in Springfield. Flip a postcard to see how Google Ads are set up there.
Our home city
Springfield Google Ads
Search ads and Local Services Ads for Springfield businesses, aimed at the neighborhoods you work in.
Book a free consultationPick your searches
Eugene PPC campaigns
Eugene businesses get campaigns that pick the neighborhoods and searches worth paying for.
Digital marketing for Eugene businessesNearby searches
Creswell search ads
Creswell businesses get ads that catch local searches without paying for all of Eugene and Cottage Grove.
Digital marketing for Creswell businessesPay per lead
Veneta Local Services Ads
Veneta trades get pay-per-lead ads shown in the service areas they choose.
Digital marketing for Veneta businessesTown by town
Google Ads across Lane County
Cottage Grove, Junction City, Florence and more get campaigns that include each town only if you serve it.
Lane County towns we serveDrag to deal · tap to flip
FAQs
Google Ads questions, answered plainly
What Lane County owners ask us before they spend a dollar on Google Ads.
People also ask
The cost of Google Ads management in Springfield, OR depends on how many campaigns you need, and whether Local Services Ads are part of the plan. After a free consultation you get a free, detailed written proposal with the exact scope and price. The ad budget we suggest is shown separately from our fee, and you pay the ad spend straight to Google.
DCDucker Creativeduckercreative.com
The ad budget you need for Google Ads in Lane County depends on your trade, the towns you serve and how much work you can take on. Google Keyword Planner estimates for Eugene and Springfield, November 2026, put the top-of-page bid for Eugene plumber searches at $18.85 to $90.00, an estimate, not a price. We suggest a starting budget on the free consultation, and you decide.
Google Ads for local businesses
DCDucker Creativeduckercreative.com
Yes. You own your Google Ads account and pay the ad spend straight to Google, and our fee is shown apart from the ad budget. Under Google's rules, a manager account can be given ownership of a client account only when that account's admin grants it, and even then it cannot change the account's sign-in details.
DCDucker Creativeduckercreative.com
Yes. We run Local Services Ads and search campaigns side by side. Local Services Ads charge you for a lead when a customer contacts your business through the ad. Search campaigns are built on the keywords you pick, and you set the most you will pay for a click. One monthly report covers the calls and leads from both.
DCDucker Creativeduckercreative.com
Run Google Ads for work people search for when they need it, and Facebook and Instagram ads for planned, visual jobs. Search ads catch the person typing furnace repair today, while a Facebook ad shows a finished bathroom to someone still planning one. On the free consultation we look at your trade and tell you which one to start with.
Google Ads vs Facebook ads for a local business
DCDucker Creativeduckercreative.com
A new Google Ads campaign can go live within weeks. The first weeks show which searches bring real enquiries, and we tighten the keywords from there. Nobody can honestly promise a number of leads, so the monthly report shows what came in.
DCDucker Creativeduckercreative.com
Every monthly Google Ads report shows the calls and leads your campaigns brought in and what we're changing next, in plain English. You own the account, so you can check the ad spend in Google Ads yourself at any time.
DCDucker Creativeduckercreative.com
Yes. We run Google Ads alongside SEO, local SEO and websites for Lane County businesses. Ads can bring calls while SEO and Maps gains build over months, and the landing pages your ads need are part of our website work.
Digital marketing and AI services for Lane County businesses
DCDucker Creativeduckercreative.com
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Not seeing your question? Ask the owners directly.
(541) 234-8407Free consultation · Springfield, OR
Let's see where your Google Ads budget is really going.
Tell us which Google Ads you run now, if any. Treston or Trayton will get back to you on a weekday between 8 AM and 5 PM.