Facebook and Instagram campaigns
We set up and run campaigns that show on Facebook and Instagram, in feeds, Stories and Reels. Jon Loomer's 2025 guide to Meta placements lists these places, and one campaign can use both apps.
Founder-run Meta ads management in Springfield, OR
Meta ads for people nearby. Seen on Facebook and Instagram.
We plan and run Meta ads on Facebook and Instagram for businesses across Springfield, Eugene and Lane County. Ads built from your real work are aimed at the towns you serve, you own the ad account, and a plain monthly report shows the calls and leads they brought in.
- AI answers
- AI search
- 65
- times a client showed up in Google's AI answers in a month, up from 39
- Google Maps views
- Google Maps
- +67%
- more people found a client on Google Maps in a single month
- Website enquiries
- Website
- +24%
- more enquiries through a client's website in one month
- Phone numbers fixed
- Listings
- 1,216
- wrong phone numbers fixed across the web, so calls reach the right line
Sep 16 to Oct 16, 2026
Meta ads management for Facebook and Instagram for local businesses
Meta ads management for Facebook and Instagram for roofers, HVAC companies, plumbers, electricians, auto repair shops, landscapers, cleaning companies, painters, remodelers and restaurants in Springfield, Eugene and across Lane County, Oregon.
Why most Facebook ad budgets leak
Why do Facebook and Instagram ad budgets leak?
Facebook and Instagram ad budgets leak in three places. People see the ad and some even tap it, but nobody can say which ones became a job.
Three places the money goes
Shown to people outside your area
A wide location or a loose audience spends money on people who can't hire you. Jon Loomer reported in 2023 that Meta's location setting covers people living in or recently in a place.
Ads that ask for likes, not enquiries
An ad built to collect likes and views brings likes and views. The post looks busy, and nobody asks for a quote.
Leads that go cold or go uncounted
An easy form brings more leads, and Jon Loomer's 2025 guide notes that the easier the form, the more you worry about low quality. Without call and form tracking, nobody knows which ad sent the good ones.
We fix all three before anything grows
Audiences drawn around your towns, ads that ask for a call or a quote, a page or lead form for each ad, call and form tracking and one monthly report on the calls and leads that come in.
What's included
What does our Meta ads management include?
Our Meta ads management includes eight things, from the first audience to the monthly report. Meta ads are the ads that run on Facebook and Instagram, and you set the ad budget before any ad runs.
Ads built from your real work
We write and make image and short video ads from photos and clips of your own jobs, so people nearby see finished work before they need you. A post that does well on your page can become an ad too.
Social media marketing and management for local businessesAudiences aimed at your towns
We aim each campaign at the Lane County towns you serve. Jon Loomer's 2025 guide explains that location, minimum age and language are hard limits in Meta ads, while interests are only suggestions.
Retargeting for site visitors and page engagers
We set up retargeting for people who visited your website or engaged with your Facebook or Instagram page, so a homeowner who looked last week can see your work again. Jon Loomer's 2025 guide explains that website custom audiences use the Meta pixel or Conversions API to find those visitors.
A page or a lead form for every ad
Each ad leads to a page about that exact offer, or to an Instant Form we build. Jon Loomer's 2025 guide explains that an Instant Form opens inside Facebook or Instagram with details like name and email already filled in.
Website design and development for Springfield and Eugene businessesCall and form tracking
We set up the Meta pixel, the Conversions API and call and form tracking, so your report counts the calls and leads from your Meta ads, not just likes and clicks.
One monthly report on calls and leads
Each monthly report lists the calls and leads from your Facebook and Instagram ads and the changes we plan next, in plain English.
An ad account you own
The Meta ad account is yours, and you pay the ad spend to Meta directly. Your proposal lists the ad budget on its own line, apart from our fee.
Thinking about Facebook ads?
In a free consultation we look at your work, your towns and your budget and say whether Facebook and Instagram ads fit.
Google Ads or Meta ads
Google Ads or Facebook ads, which one fits your business?
They do different jobs. Google Ads shows up when someone types what they need. Facebook and Instagram ads put your work in front of people nearby before they start looking.
Google Ads
Search campaigns and Local Services Ads
- How people find you
They search for something like "emergency plumber near me" and your ad shows above the results.
- When it works best
When people already know they need you and want someone today.
- What the ad looks like
A short text ad with your headline, your town and a call button.
- A good fit for
Repair and emergency work, like a burst pipe, no heat or a broken AC.
- What we track
Calls from the ad and the site, plus form leads.
Facebook and Instagram ads
Meta ads in feeds and stories
- How people find you
Your ad appears in their Facebook or Instagram feed while they scroll.
- When it works best
When the job is planned, seasonal or easy to show in a photo.
- What the ad looks like
A photo or short video of your real work with a line of copy.
- A good fit for
Visual and seasonal jobs, like landscaping, roofing, detailing and cleaning.
- What we track
Form leads and calls from the people the ad reached.
Not sure which to start with? On a free consultation we'll look at your trade, your towns and your budget and tell you.
Book a free consultationBusinesses we serve
How do Facebook and Instagram ads fit each trade in Lane County?
Facebook and Instagram ads suit work people choose when they see it. LocaliQ's 2026 US benchmarks put the average Facebook leads campaign cost per lead at $27.39 across 20 industries and $42.95 for home and home improvement, which are national averages and not a price for your business.
- RoofersPhoto ads of finished roofs in the towns you serve.
- HVAC companiesTune-up offer ads ahead of the cold months.
- PlumbersAds for planned work like water heater swaps and bathroom remodels.
- ElectriciansAds for panel upgrades and EV chargers people plan ahead.
- Auto repair shopsAds for seasonal service and new customer offers.
- LandscapersAds that show finished yards before the busy season.
- Cleaning companiesBefore and after ads for move out cleans.
- Painters and remodelersProject ads with photos of finished rooms.
How we work
How does Meta ads management run from the first call to the monthly report?
Meta ads management has four steps. We review the ads you have now, agree a written plan, then build ads around the calls and leads you want.
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Free consultation and Meta ads review
We look at any Facebook and Instagram ads you run now, who they reach, what they ask people to do and where the leads go.
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Written proposal
We put your campaigns, scope, price and a suggested Facebook and Instagram budget in a free, detailed written proposal, with that budget listed apart from our fee.
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Setup and launch
We make ads from photos and clips of your work, aim them at your towns and at people who visited your site or engaged with your page, build the page or Instant Form each ad leads to and set up the Meta pixel, Conversions API and call tracking.
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Ad checks and the monthly report
We check which ads and audiences bring enquiries, change what isn't working and report each month on the calls and leads that came in.
Why us for Meta ads
Why do local owners run their Facebook and Instagram ads with us?
Local owners run their Facebook and Instagram ads with us because an ad earns its keep only when you can see the calls and leads it brings in. We build each ad around a job you want more of and explain every change in plain English.
Treston
TraytonTreston and Trayton answer your calls, and the Ducker Creative team plans and runs your Facebook and Instagram ads.
Treston and Trayton Ducker, co-founders
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Calls and leads in every report
We set up the Meta pixel and call and form tracking, and every monthly report lists the calls and leads that came from your Facebook and Instagram ads.
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Audiences drawn around your towns
We set the Lane County towns you serve as the location for each campaign, so your budget is aimed where you work.
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Your posts and your ads in one plan
We also run social media marketing, so the posts on your page and the ads you pay for can follow one plan.
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Your account and your ad spend
The Meta ad account is in your name, and your Facebook and Instagram ad spend never passes through us.
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You talk to the owners
The owners pick up when you call about your ads.
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Every change explained in plain English
Each report says what we changed in your ads and why.
The people running your Meta ads
Who plans and runs your Meta ads
The Ducker Creative team plans and runs your Meta ads, from the first audience to the monthly report.
Trayton Ducker · Co-founder
Co-founded Ducker Creative with his brother Treston. He worked at a local repair shop, so he knows the trades from the inside.
Treston Ducker · Co-founder
Co-founded Ducker Creative and still runs a local business himself, so the advice comes from someone who signs the same checks you do.
Muhammad Shahid · Marketing Team Lead
Leads local SEO, Google Ads and the AI systems that keep campaigns measured and follow-ups running.
Sadia · Local SEO Manager
Manages our SEO work for local businesses, from Google Business Profiles and listings to the service pages that help you show up on Google and in AI answers.
Client reviews
Owners on how we plan and build
Owners say we plan first and build with care. That's how we treat every ad you put in front of your customers.
Founder-run
The owners answer your calls.
Great at both strategy and implementation. Ducker Creative worked with us to define the big picture, then took full ownership of building it.
An extension of our team. They guided us from the very first concept right through to launch. They did not just execute a plan, they built a partnership that kept us on track at every stage.
A true partner from vision to reality. They were great collaborators on the big-picture strategy and looked after every detail of the build.
Areas we serve
Facebook and Instagram ads across Lane County
We run Facebook and Instagram ads for businesses across Lane County, with every audience drawn around the towns you serve. Our team plans each one from our Springfield office. Flip a postcard to see how the ads are set up in each town.
Our home city
Springfield Facebook ads
Facebook and Instagram ads for Springfield businesses, made from your own jobs and aimed at the customers you serve.
Book a free consultationFeeds and Stories
Eugene Instagram ads
Eugene businesses get Instagram and Facebook ads that put finished work in front of people across the city.
Digital marketing for Eugene businessesSeen in the feed
Creswell Facebook ads
Creswell businesses get Facebook ads aimed at Creswell and the other towns they serve.
Digital marketing for Creswell businessesFacebook first
Veneta Facebook ads
Veneta businesses get Meta ads aimed at the customers who can reach you.
Digital marketing for Veneta businessesTown by town
Meta ads across Lane County
Florence, Oakridge, Cottage Grove and more are added to your audience when you serve them.
Lane County towns we serveDrag to deal · tap to flip
FAQs
Facebook and Instagram ads questions, answered plainly
Questions Lane County owners ask before they put money into Facebook or Instagram ads.
People also ask
The cost of Meta ads management in Springfield, OR depends on how many campaigns and audiences you need. After the free consultation you get a free, detailed written proposal that prices the ad creative, retargeting and Instant Forms you need. You pay your Facebook and Instagram ad spend to Meta yourself, and it stays apart from our fee.
DCDucker Creativeduckercreative.com
There's no single right monthly budget for Facebook ads. LocaliQ's 2026 US benchmarks put the average Facebook leads campaign at $27.39 a lead, a national average and not a price for your business. On the free consultation we suggest a starting budget for your trade and towns, and the final number is your call.
DCDucker Creativeduckercreative.com
Yes. We set the towns you serve as the location for every campaign, and Jon Loomer's 2025 guide explains that Meta treats location as a hard limit. Meta reads a place as people living in or recently in it, Jon Loomer reported in 2023, so someone visiting town can see your ad too.
DCDucker Creativeduckercreative.com
Facebook lead forms bring more leads with less effort, and some of them are weaker. The form opens inside Facebook or Instagram with the person's details filled in, and Jon Loomer's 2025 guide names the trade-off between volume and quality. We build the Instant Form for your ads, and on the free consultation we look at whether a form or a page on your site fits your offer.
DCDucker Creativeduckercreative.com
Yes. You own your Meta ad account, and you pay the ad spend to Meta directly. Your proposal lists our fee on a separate line from the ad budget. The Ducker Creative team runs your campaigns inside that account.
DCDucker Creativeduckercreative.com
Run Facebook and Instagram ads when your work sells on sight and the customer can plan the job, like a new roof, a finished yard or a move out clean. Urgent jobs that people look up the day they need help fit Google Ads better. We tell you on the free consultation where your first ad dollar should go.
Google Ads vs Facebook ads for a local business
DCDucker Creativeduckercreative.com
Yes. We run Facebook and Instagram ads alongside Google Ads, websites and SEO for Lane County businesses. The same call and form tracking counts leads from both ad platforms. Your free consultation is where we work out which of these to start with.
Digital marketing and AI services for Lane County businesses
DCDucker Creativeduckercreative.com
Every monthly Meta ads report shows the calls and leads your Facebook and Instagram ads brought in and what we're changing next, in plain English. The Meta ad account is yours, so you can open Meta Ads Manager and see the spend behind those calls and leads on any day.
DCDucker Creativeduckercreative.com
8 of 8 questions shown
Not seeing your question? Ask the owners directly.
(541) 234-8407Free consultation · Springfield, OR
Let's see who your Facebook ads are really reaching.
Tell us which Facebook or Instagram ads you run now, if any. One of the owners will reply on weekdays from 8 AM to 5 PM.